Shave Everywhere Broke the Internet

Shaveeverywhere Broke the Internet In the dawn of web videos, Philips Norelco’s campaign for a manscaping shaver took branded comedy websites and viewer engagement out a whole new door.  Below the neck. Ahead of its time. In 2006, Philips Norelco had a razor for...
Working Slide

Working Slide

When the Ad Becomes the Story BETR’s “Something BETR” took an entertainment-first approach to introducing its super app. Reuniting Jeremy Piven and Adrian Grenier alongside Jake Paul, the roughly three-and-a-half-minute film offered a story and a spectacle rather than...
Working Slide

When the Ad Becomes the Story

BETR’s “Something BETR” took an entertainment-first approach to introducing its super app. Reuniting Jeremy Piven and Adrian Grenier alongside Jake Paul, the roughly three-and-a-half-minute film offered a story and a spectacle rather than a conventional product...