Shot on the “Dream Lens”

Shot on the “Dream Lens”

by | Oct 21, 2026 | homepage

SHOT ON THE “DREAM LENS” Paradise, wide open. A man sits on a beautiful Hawaiian beach, enjoying a mai tai. He reaches the bottom of the glass, exchanges a friendly nod with a waiter and orders another. Paying with his Hawaiian Airlines Mastercard brings the idea...
Going bigger with Beeble.AI

Going bigger with Beeble.AI

by | Oct 19, 2026 | homepage

Going bigger: UW Credit Union’s game-day campaign For a new UW Credit Union Rewards Checking commercial, creative agency The Weaponry had an idea built around game day: a referee on the field, fans in the stands and the unmistakable energy of a packed Camp...
When the Ad Becomes the Story

When the Ad Becomes the Story

by | Oct 18, 2026 | homepage

When the Ad Becomes the Story BETR’s “Something BETR” took an entertainment-first approach to introducing its super app. Reuniting Jeremy Piven and Adrian Grenier alongside Jake Paul, the roughly three-and-a-half-minute film offered a story and a spectacle rather than...
Shave Everywhere Broke the Internet

Shave Everywhere Broke the Internet

by | Oct 16, 2026 | homepage

Shave Everywhere Broke the Internet In the dawn of web videos, Philips Norelco’s campaign for a manscaping shaver took branded comedy websites and viewer engagement out a whole new door. Below the neck. Ahead of its time. In 2006, Philips Norelco had a razor for...
When the Ad Becomes the Story

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by | Oct 15, 2026 | Uncategorized

When the Ad Becomes the Story BETR’s “Something BETR” took an entertainment-first approach to introducing its super app. Reuniting Jeremy Piven and Adrian Grenier alongside Jake Paul, the roughly three-and-a-half-minute film offered a story and a spectacle rather than...